A new look for Discover More
Why our new logo is an asterisk, and what it says about the stories we go looking for.
Discover More has a new logo, and at its heart is a red asterisk.
An asterisk is a footnote marker. In a book or a newspaper it tells you there is more to this than the main text says. That is what we do. The headline version of a place or a workplace is usually the one that gets written down. We go looking for what sits underneath it: the people who were there, what they remember, and the photographs in their albums.1
So the asterisk always points somewhere. Wherever it appears with words on our website, a footnote follows nearby. Our strapline is written as one: Untold stories, recorded before they’re lost.
A little Discover More on every project
Each of our projects keeps its own name and its own look. Flame Keepers, our oral history of the Ronson lighter factory in Newport, has a flame. What every project shares is a small red asterisk just off the top-right of its logo, and a footnote close by that reads A Discover More project.2
Archive paper
The colours come from the material we work with: the warm cream of old paper and photo mounts, near-black ink, and one red for the asterisk. The type pairs a clear modern sans serif for reading with an italic serif for footnotes and quotations.
We hope it feels like opening a well-kept archive box. There is always more to the story.